Publicis Groupe $4.4 billion acquisition of Alliance Data Systems' Epsilon business

Overview:

• French global marketing company Publicis Groupe has acquired Alliance Data Systems' Epsilon business in a $4.4 billion deal. 
• Based in the US, Alliance Data provides data-driven marketing and loyalty solutions to clients. 
• Alliance Data's Epsilon business offers clients multi-channel marketing services. 
• Evercore, BofA Merrill Lynch, Morgan Stanley and Wells Fargo Securities acted as financial advisers for Alliance Data. 
• The transaction is expected to close in the third quarter of 2019.

Kurt Stumpo - US Editor