Hogan Lovells has hired a new managing partner in Hanoi and Ho Chi Minh to strengthen its presence in South East Asia.

Samantha Campbell joins the firm from Gide Loyrette Nouel where she had previously led the Vietnam practice.

Patrick Sherrington, Hogan Lovells’s regional managing partner for Asia and the Middle East, said: “Vietnam is a very significant and growing market for our international clients and is a gateway to ASEAN international trade…Samantha's presence on the ground in Vietnam, and experience both in Vietnam and more widely, will greatly enhance our offering and complement our wider South East Asia practice.”

Campbell’s practice ranges across corporate transactional, projects and finance work, as well as real estate and dispute resolution. Her focus areas includes the energy, infrastructure and financial institutions sectors. She advises multinational corporations, banks, financial institutions and governments.

Campbell is Hogan Lovells’s first Asian hire in 2015 - last year the firm added nine partners to its Asian battery. Her recruitment follows that of Hogan Lovells’s first Vietnam-based corporate partner, Jeff Olson, who joined the Ho Chi Minh City office in October 2014.