Dentsu Aegis Network $1.5 billion acquisition of Merkle

8/8/2016

Public acquisition

Value:

$ 1.5 billion

Status:

Completed

Date:

8/8/2016

Overview:

Media agency network Dentsu Aegis has acquired marketing group Merkle in a deal reportedly worth about $1.5 billion.
Dentsu Aegis is a UK-based, wholly owned subsidiary of Japanese advertising holding company Dentsu.
High profile investors like private equity firm Technology Crossover Ventures sold the shares to give Desntu Aegis a majority stake in Merkle.

Kurt Stumpo - Journalist

Jurisdictions:

United States
United Kingdom

Deal type:

Public acquisition

Practice area:

M&A

Industry sectors:

Consumer goods and services
Technology and telecommunications

Firms:

Cravath Swaine & Moore

Party: Dentsu Aegis Network (Acquirer)

Lawyer: David Perkins

Slaughter and May

Party: Dentsu Aegis Network (Acquirer)

Lawyers: Robert Innes, Roland Turnill

Weil Gotshal & Manges

Party: Technology Crossover Ventures (Seller)

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