British American Tobacco acquisition of Bulgartabac Holding cigarette brands

5/5/2017
Public acquisition

€ 100 million

$ 106 million

Completed

5/5/2017


Overview:

  • British American Tobacco (BAT) has acquired certain cigarette brands from Bulgartabac Holding for over €100 million.
  • The deal concerns the Victory, Eva Slim and GD brands.
  • Bulgartabac is the leading cigarette manufacturer, distributor and retailer in Bulgaria and Bosnia.
  • After the acquisition BAT will triple its market share in Bulgaria and become one of the country's five largest tax payers.
  • Bulgartabac will continue its production through its subsidiaries Blagoevgrad-BT  and Sofia Bulgartabac. 
  • Deloitte has advised Bulgartabac, while BAT used the services of Grant Thornton. 

Katrin Kostadinova - Data analyst

Jurisdiction:

Bulgaria

Deal type:

Public acquisition

Practice area:

M&A

Governing law:

Bulgaria

Industry sector:

Consumer goods and services


Firms:

Party: British American Tobacco (Acquirer)


Party: British American Tobacco (Acquirer)