Facebook acquisition of MSQRD

8/3/2016
Private acquisition

Completed

8/3/2016


Overview:

  • Facebook acquired Belarus-based technology business Masquerade Technologies for a confidential fee. 
  • MSQRD is the developer of face-swapping mobile device application (app) MSQRD, which allows users to change the way videos and photos look. 
  • The deal will allow Facebook to better compete with rival Snapchat, which acquired Looksery, a facial recognition filter app for photos and videos.

Rani Mehta - Journalist 

Jurisdictions:

United States
Belarus

Deal type:

Private acquisition

Practice area:

M&A

Governing laws:

United States
Belarus

Industry sector:

Technology and telecommunications


Firms:

Party: Masquerade Technologies (Target)

Lawyer: Dmitry Matveyev


Party: Facebook (Acquirer)

Lawyer: Greg Roussel


Party: MSQRD (Target)


Party: Facebook (Acquirer)