IFLR1000

Nielsen $200 million acquisition of eXelate

4/3/2015
Public acquisition
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$ 200 million

Completed

4/3/2015

Overview:

  • Nielsen has acquired eXelate, a data management technology platform, for a estimated $200 million.
  • eXelate provides tools to allow publisher and advertisers to analyse audience data. It was founded in 2007.
  • The deal represents the opening of a Nielsen research and development centre in Israel.

Sam Duke - Editor

Jurisdictions:

United States
Israel

Deal type:

Public acquisition

Practice area:

M&A

Industry sector:

Technology and telecommunications

Firms:
Amit Pollak Matalon & Co

Party: Nielsen Holdings (Acquirer)

Lawyer: Stephen Barak Rozen

Gunderson Dettmer

Party: eXelate (Target)

Meitar | Law Offices

Party: eXelate (Target)

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