Asahi €2.55 billion acquisition of Anheuser-Busch InBev's European beer brands

Overview:

• Japanese beer producer Asahi has acquired Anheuser-Busch InBev's European beer brands, including Peroni and Grolsch, for €2.55 billion.
• The move comes as the multinational beverage and brewing company aims to complete its mega-merger with SABMiller, and its success is contingent on the £275 billion mega-merger going through with Asahi also picking up Meantime Brewing Company and Miller Brands.
• The prospective mega-merger between Anheuser-Busch InBev and SABMiller—two of the largest drinks companies in the world—has raised competition concerns, and Anheuser-Busch InBev's divestment of the European beer brands will likely ease some of those issues.

Sam Duke - Editor